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Business communication can take the form of verbal, nonverbal or digital communication and has an impact onevery facet, every function of the organization. Business communication is not just about speaking, but also about listening and understanding others point of view. It usually refers to how communiqué takes place between employees (with one another) or between employees and management or between an organization and customers and other external stakeholders. Whatever may be the scenario, the communication must be precise, clear, direct and consistent.
Furthermore, it plays a significant role at the time when an organization launches a marketing campaign to create awareness or market its product or service. In fact the tone, the language used by the company becomes synonymous with its positioning in consumer mind.
The purpose of the business communication is to avoid confusion, reduce errors and interact to achieve organizational objectives.
Wisdom to be gained from Business communication course:
The learning that the students will gain is as follows:
- The students, through this course, will be encouraged to employ communication tools in their day to day work so as to not only manage business and associated issues, but also work efficiently.
- The course will offer understanding about business, media and cultural studies besides offering proficiencies associated to careers in communication & advertising, journalism, public relations and professional writing.
- The candidates will learn about Data analytics & Storytelling, Marketing management, Business Environment, Ethical Business practices and Digital marketing.
- The course will assist candidates in honing their life skills like negotiations, networking, interpersonal relations and making presentations etc., vital to growth in any professional field.
- Candidates will learn clarity: People are clear only if they have clarity of thought. With clarity only people will be able to communicate precisely with confidence.
- Candidates with clarity of thought will command respect& loyalty, for he will be able to take decisions and communicate them correctly, Build confidence of subordinates &boost morale. The subordinates will have better comprehension &will be in sync with the business and thus will feel empowered. They will be confident and will contribute to business objective.
- This course will teach candidate to be a good listener, which will give your colleagues a feeling of respect and trust. This will also ensure that you are able to gauge better what is expected of you.
- Good listening will also ensure that you are able to understand your customer better, their preferences, their discomforts, the problems they are highlighting etc. The correct information about customer complaints is passed on to the relevant department, which in turn leads to faster complaint resolution. This not only enhances customer confidence, but ensures retention as well as customer loyalty so much so that he becomes your brand evangelist.
- Business communication Coursewill help you in delegating responsibilities clearly. Due to this employees will know what is expected from them, what roles they need to play in order to achieve company objectives. They will be more focused and will work to their potential. This means no repeat work, low or no wastage of resources, reduced production cost and hence better productivity leading to high profitability.
