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In present times communication typically takes place online or through the internet. Digital marketing is one of the best tools to expand a business’s horizons across borders. Digital marketing is an evolving field that is constantly growing. Even during the pandemic, when most businesses were experiencing a slowdown, digital marketing saw a booming growth since the onset of the pandemic. Canada is widely known for being one of the largest advertising markets in the world because of its high internet penetration rate and exponential growth of digital marketing.
That’s not all. Leading institutions in Canada have started offering digital marketing specialist programs with a Co-op term that allows students to integrate their academic learning with relevant work experience. This popular diploma course spans one year and focuses on developing industry-specific knowledge and skills that empower graduates to break through the growing digital marketing industry with ease and confidence.
Digital Marketing Market in Canada
According to a report, in 2020, advertisers and marketers in Canada spent over CAD 8.45 billion exclusively on digital ad campaigns, which is around 51.1% of the total media spending in Canada. With a track record like this, digital marketing in Canada is expected to climb higher in the upcoming years.
Growing Demand for Digital Marketing in Canada
A consumer in Canada spends an average of 329 minutes daily on digital media. Hence, with such a high online presence, organizations in Canada have the perfect opportunity to place their product and services in front of consumers through various digital marketing campaigns. The marketing division of leading companies has started outsourcing this marketing method to digital marketing agencies. It has now become a core part of the marketing for the company’s marketing team. With the expansion of digitization, there has been a surge in demand for digital marketers in Canada.
Top 4 career prospects in digital marketing in Canada
- PPC Marketing Manager
PPC is an abbreviation for Pay-Per-Click. A PPC marketing manager typically oversees pay-per-click campaigns. They run client campaigns in Google Ads. They help brands with audience targeting through proper keyword selection that can efficiently increase traffic on a website. It also reduces ad expenses through optimization and promotes a higher ROI.
- Marketing and Automation Specialist
A marketing and automation specialist is a professional tasked with managing the day-to-day duties of running a company’s marketing campaigns. Their role is often varied, and they can undertake different responsibilities. They can design and build automated marketing flows and email campaigns, write and schedule upcoming social media posts, can interpret campaign analytics to measure performance and spot weakness.
- Social Media Manager
Social media managers typically take care of an organization’s social media strategies, including creating content and advertising. Social media is a strong platform for digital marketing as consumers often use social media to search for product reviews. A social media manager can be a designer, copywriter, marketer, strategist, analyst, and customer service representative.
- Digital Marketing Specialist
A digital marketing specialist is a professional who supervises the multi-facet aspects of running digital marketing. From creating and executing digital marketing campaigns to copywriting and content creation, monitoring, and optimizing marketing campaigns. A digital marketing specialist can oversee all aspects of digital marketing and communicate results to leaders and senior managers.
Pursuing a digital marketing course can be a great choice if you want to enter the digital marketing industry where the competition is cut-throat. This course is also for professionals aspiring to climb the corporate ladder by learning in-demand digital marketing skills. So, take the next step and enroll in a digital marketing specialist program now!
